Social Media Marketing

In today’s digital world, your social media presence is your brand’s voice. At Appeul Service, we help businesses build connections with their audience through creative and data-driven social media marketing.

Our team crafts customized strategies that align with your goals — from increasing brand awareness and engagement to driving website traffic and generating qualified leads. We manage your social profiles across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (Twitter), ensuring consistent messaging, impactful visuals, and measurable results.

We go beyond posting — we analyze audience behavior, track performance metrics, and refine campaigns for maximum ROI. Whether you’re a startup looking to build your online identity or an established brand seeking to scale, we provide complete social media management — including content creation, scheduling, paid advertising, influencer collaboration, and detailed reporting.

Let us help you turn your social media channels into growth engines that tell your story, build trust, and convert followers into loyal customers.

Starter Packages

These packages are perfect starters, new business startups and perfect for starting a consistent online presence.

Starter - Package 101

$ 79 / month

Perfect for starting a consistent online presence

Start Now

1 Platform (Your Choice: FB, IG, or TikTok)
5 Posts/Month: (4 Photo Posts, 1 Video Reel)
Social Media Content Writeups

Details

Starter - Package 102

$ 120 / month

New business startups and perfect for starting a consistent online presence

Start Now

2 Platform (Your Choice: FB, IG, or TikTok)
11 Posts/Month: (9 Photo Posts, 2 Video Reel)
15 Stories/Month: Upload & Sharing
Basic Content Plan Calendar
Social Media Content Writeups
Basic Monthly Performance Report

Details

The Engagement - Package 103

$ 325.00 / month

Ideal for building a community and driving interaction

3 Platform (FB, IG, or TikTok)
16 Posts/Month: (13 Photo Posts, 3 Video Reel)
24 Stories/Month: Upload & Sharing
Social Media Content Writeups
Detailed Content Plan Calendar
Detailed Monthly Performance Report

Details

Complete Social Media Management Package

The Dominance Plan - Package 104

$ 975.00 / month

For maximum reach, leads, and ROI

3 Platform (FB, IG, or TikTok)
24 Posts/Month: (20 Photo Posts, 4 Video Reel)
30 Stories/Month: Upload & Sharing
Social Media Content Writeups
Comprehensive Content & Strategy Calendar
Advanced Hashtag & Trend Research
Active Community Management (Comment & DM Response 5x/week)
Advanced Analytics Report with Insights & Recommendations
Basic Ad Management: Setup & management of one social media ad campaign (Ad spend budget is separate and client-provided)
Premium Executive Report with ROAS (Return on Ad Spend) Tracking

Details

General & Getting Started

Here are some common questions about our Social Media Marketing Packages.

Q1: What makes Appeul different from other social media marketing agencies?

A: Appeul focuses on a data-driven, results-oriented partnership. We don't just post content; we build strategic plans tailored to your business goals, whether that's brand awareness, community engagement, or maximum ROI. Our packages are structured to provide clear value and transparency, from starter plans to our full-service Dominance Plan.

Q2: Which social media platforms do you manage?

A: We specialize in managing the three most powerful visual platforms: Facebook (FB), Instagram (IG), and TikTok. You can choose your preferred platform(s) based on the package you select.

Q3: What is the first step to getting started?

A: For the Starter 101 & 102 packages, you can typically "Start Now" directly.

For the Engagement 103 and Dominance 104 plans, you will need to "Contact Us." This initiates a consultation call to ensure we are a perfect fit and to align on your strategic goals before beginning.

Q4: Do you require a long-term contract?

A: It depends on the package. Our Starter Packages (101 & 102) are flexible and month-to-month. The Engagement Package (103) requires a minimum 3-month commitment, and the Dominance Plan (104) requires a 6-month commitment to effectively execute and optimize the advanced strategy for maximum results.

Services & Content

Here are some common questions about our Services & Content

Q1: Who provides the photos and videos for the posts?

A: Our packages are designed for clients to provide their own raw visual assets (e.g., photos and video clips from a smartphone). We then use our expertise to design, edit, and transform them into polished, on-brand posts, reels, and stories. We can provide guidance on what to capture and also offer premium content creation add-ons for businesses needing a full solution.

Q2: What's included in your "Content Writeups"?

A: Our team crafts all the engaging text that accompanies your content. This includes writing compelling captions, creating relevant hashtag sets, and formulating strong calls-to-action to encourage your audience to interact with your brand.

Q3: What is the difference between a "Basic," "Detailed," and "Comprehensive" content calendar?

A: Basic: A schedule of what will be posted and when.

Detailed: Includes the schedule plus the strategic goal behind each post and planned use of interactive features.

Comprehensive: A full strategic blueprint that integrates your business goals, paid ad strategies, and trend research into the organic content plan.

Q4: What is "Active Community Management"?

A: This service, included in the Dominance Plan, means our team will proactively monitor and respond to comments and direct messages on your platforms up to 5 days a week. This builds relationships, manages your reputation, and turns engagement into loyalty.

Reporting & Performance

Here are some common questions about our Reporting & Performance of social media marketing.

Q1: What kind of reports will I receive?

A: Reporting depth varies by package:

Basic Report: A snapshot of key metrics like follower growth and engagement.

Detailed Report: An analysis of performance, including top-performing content and audience insights.

Advanced Analytics Report: Deep data dive with actionable recommendations for improvement.

Premium Executive Report: Includes tracking for Return on Ad Spend (ROAS) and ties social media performance directly to your revenue and business objectives.

Q2: How do you measure success and ROI?

A: We track a wide range of metrics, from engagement and reach to more advanced conversion metrics. For clients running ads in the Dominance Plan, we focus heavily on ROAS (Return on Ad Spend), which directly measures the revenue generated from your advertising investment.

Advertising

Here are some common questions about Advertising.

Q1: How does the "Basic Ad Management" in the Dominance Plan work?

A: We handle the end-to-end management of one social media ad campaign. This includes strategy, audience targeting, ad creative adaptation, setup, launching, and ongoing optimization. Please note: the $975 monthly fee is for our management service only. The budget for the ads themselves (the "ad spend") is separate and determined by you.

Q2: Do I need to be on a specific package to run ads with you?

A: While we can discuss ad-hoc projects, our structured ad management service is exclusively included in our top-tier Dominance Plan (104), as it is deeply integrated with the organic content and advanced reporting in that package.

Billing & Logistics

Here are some common questions about Billing & Logistics.

Q1: Can I change my package later?

A: Yes, you can upgrade or downgrade your package. Changes typically take effect at the start of your next billing cycle. Downgrading from a plan with a contract may be subject to the terms of that agreement.

Q2: What if my business isn't on social media yet?

A: No problem! We can help you set up optimized, professional-looking business profiles on your chosen platforms as part of our onboarding process.