Getting successful business ideas isn’t so much about talent – it is about a systematic approach. The Business Idea encourages you to look at new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer – and not in the problem the customer needs to have solved. So do business plans – and often this leads to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry.
Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox.The Business Idea provides the tools and is of interest to everyone who works with getting an enterprise off the ground or studies entrepreneurship